An exhaustive website audit is your first step for any successful digital project overhaul.
The audit evaluates the following:
Measure the performance of your website
Before an in-depth audit we recommend you run our free website audit tool – it is very detailed and will help you get a leg up on the work ahead and eliminate any obvious errors from the beginning.
Confirm your business objectives
Your website is the first impression users have of your company. That is why it should be aligned with your overall strategy.
We work to understand your strategy, objectives, competition and audience. This is instrumental to a thorough site analysis. We give you a digital view of your competitive landscape, recommendations, and an action plan.
We confirm that Google Analytics and Google Tag Manager are correctly installed on your current site.
Knowing what does and does not work on your website is the first step in a successful digital presence.
"Excellent service right from the beginning. They advised us about the project precisely and they kept us informed as development took place. We are delighted with the final product."
Usability, UX and UI
How users interact and navigate through your site are as important as getting visitors to your site. We evaluate user experience focusing on:
- Understading what your product/service is quickly
- Ease of navigation
- Ease of communicating with your company
- Conversion journey
Are your images and copy aligned with your objectives?
We will analyze your top pages and ensure that copy, headlines and titles are correctly optimized. We also evaluate images and videos.
"We have had enormous success with AppSourcing. We saw leads and sales increase from Day 1. Traffic, leads, and quotes grew tremendously on the website and social networks. We are also spending 500% less on our social network advertising. We are very happy that we took the decision to work with them and our expectations have been surpassed. Now we have projects of all sizes in all the areas we work in. We are grateful for the recommendations they constantly provide us with and the work they have done for the company."
How well does your website function?
We will check critical information such as load times, link structure, url structure and backlink quality.
You may have the best looking site in the world but if it performs poorly you will not reach your objectives.